Paid search that pays for itself.
Campaigns built around cost per lead and return on spend, bids managed by a person watching the auction, and landing pages that match what the ad promised.
24–48 hrs
To first optimized campaign live
Weekly
Bids and budgets reviewed
Cost/lead · ROAS
What the report actually tracks
PPC fails when accounts run on autopilot or a click lands on a page that has nothing to do with the ad. We start from a target cost per lead, build campaigns and landing pages around real buyer intent, and check bids against the auction every week instead of setting them once and walking away. It's faster to switch on than SEO, and it stops the moment you stop paying — the two work best run together.
Standard on every account we run.
Not billed as extras.
Campaigns built around cost per lead and return on ad spend, not just clicks
Negative keywords maintained weekly so budget stops leaking to irrelevant searches
Landing pages matched to ad intent, never just pointed at the homepage
Bids managed by a person watching auction data, not left on full autopilot
Google, Bing, and paid social run from one coordinated budget, not siloed accounts
Reporting on cost per lead and return on spend, not just impressions and clicks
Six parts of paid search, one team.
Campaign strategy & structure
Accounts built around how buyers actually search, structured so budget goes to the terms that convert.
Bid & budget management
Bids adjusted against real auction data every week, so spend follows what's converting, not a set-and-forget rule.
Ad copy & creative testing
Headlines and creative tested against each other on a schedule, with losers cut and budget moved to what works.
Landing page optimization
Pages built to match what the ad promised, so the click doesn't land somewhere that makes the visitor start over.
Conversion tracking & attribution
Every lead and sale tied back to the campaign, keyword, and ad that produced it, so decisions rest on real numbers.
Analytics & reporting
Monthly reports on cost per lead, return on spend, and the revenue PPC actually produced.
How we work
How an account gets run.
Structure first, spend follows the data.
Audit
We review current accounts, spend history, and conversion tracking, and find out where budget is actually going.
Strategy & structure
Campaigns rebuilt or launched around real buyer intent, with budget mapped to what's winnable first.
Launch & testing
Ads go live, copy and creative are tested against each other, and bids get tuned against early data.
Optimize & report
Monthly numbers reviewed together, and spend shifted toward what's actually producing leads.
Questions, answered.
Ads can go live within 24–48 hours, but the first two to three weeks are spent gathering data. Meaningful optimization — cutting waste, scaling what converts — usually starts around week three or four.
Google Ads and Microsoft (Bing) Ads for search intent, plus Meta, LinkedIn, or other paid social when it fits the buyer. We recommend based on where your customers actually are, not a default package.
We start from a target cost per lead and work backward to a budget that can realistically hit it, based on your industry's auction data. We're direct if a budget is too small to compete.
Yes. Copy and creative are part of the campaign build, and we test variations against each other rather than running with one ad indefinitely.
PPC stops the moment you stop paying, but it's fast — you can be visible tomorrow. SEO takes longer to build but keeps working after the push. Most accounts run both, feeding data back and forth between them.