- Campaign structure
- Bids and budgets
- Ad testing
- Landing pages
- Conversion tracking
- Reporting
What's included
Six parts of paid search
Campaign structure
Accounts built around how buyers search, so budget goes to terms that convert.
Bids and budgets
Adjusted weekly against real auction data, not left on autopilot.
Ad testing
Headlines and creative tested against each other; losers cut.
Landing pages
Pages that match what the ad promised.
Conversion tracking
Leads and sales tied back to the campaign and keyword that produced them.
Reporting
Monthly cost per lead, return on spend and what we're changing.
How fast do PPC campaigns show results?
Ads can go live within a few days, but the first two to three weeks gather data. Real optimisation usually starts around week three or four.
Which platforms do you run?
Google Ads and Microsoft Ads for search, plus Meta, LinkedIn or other paid social when it suits the buyer.
How do you decide how much to spend?
We start from a target cost per lead and work back to a budget, and we tell you if a budget is too small to compete.
Do you write the ads?
Yes. Copy and creative are part of the campaign build.
Written by Abdul Basit for SK Techs · Updated
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