For dental practices
Social media marketing for dental practices
We plan, create and post social media content for dental practices, run paid social ads for the treatments you want more patients for, and answer comments and messages, all within the advertising rules for your country. You approve a monthly calendar; we do the rest and report what it brought in.
- Monthly content calendar
- Made for each platform
- Paid social ads
- Comments and messages
- Your team on camera
- Reporting in plain numbers
What we do
Planned, approved, posted
Monthly content calendar
A month of posts planned ahead and sent to you for approval, built around your treatments, team and practice news.
Made for each platform
Posts, short videos and stories sized and written for Instagram, Facebook and the platforms your patients use.
Paid social ads
Ads for specific treatments with one clear action, such as booking a consultation, tested and adjusted against real enquiries.
Comments and messages
Replies on a schedule. Clinical questions are moved to a private channel with your team, and we never confirm that someone is a patient.
Your team on camera
Simple guidance and prompts so your team can film short clips that feel like your practice, not stock footage.
Reporting in plain numbers
Each month: enquiries and bookings from social where they can be tracked, plus reach and engagement.
Compliance
Content within the rules
United Kingdom: GDC and ASA
Claims need evidence, 'specialist' is a protected title, and prescription-only medicines such as Botox can't be advertised, including on social media.
United States: FTC and dental boards
No fake or bought reviews or endorsements, influencer posts must disclose the relationship, and state boards regulate specialty claims.
Ontario
The RCDSO prohibits testimonials and reviews in a dentist's own advertising and social media, so we build Ontario content without them.
Patient photos and stories
Only with the patient's written consent, never retouched, and never shared with details that could identify them without permission.
More on data handling: security & compliance.
Which platforms should a dental practice be on?
Usually two done well rather than five done thinly: Instagram and Facebook suit most practices, with others added if your patients use them.
Do you create the content or just post it?
We create it: captions, graphics and edited video. We ask your team for occasional photos or short clips so the feed shows your real practice.
Can we post before-and-after photos?
Yes, if they are genuine photos of your own patients, used with written consent and not retouched. We check them against your country's rules first.
Is ad spend included in your fee?
No. Ad spend is paid to the platform directly and billed separately from our management fee, so you always see where it goes.
Written by Abdul Basit for SK Techs · Updated
See if it fits your practice in 15 minutes.
A short video call. We show you what we'd change and what it costs.
Before you book, read our security & compliance notes and how pricing works.